Vehicle wraps are one of the most powerful forms of advertising in the market today. One wrapped vehicle averages 30,000 - 70,000 views every single day. Does your advertising have what it takes to stand out and to be on your custumers mind, when they are ready to purchase?

 

 

For less than $100 per month and more than 8 million impressions per year, vehicle wraps have the lowest cost per impression rate compared to any other form of advertising media. Wraps are affordable for large companies that use vehicle wraps as a primary advertising strategy, as well as small businesses.

 

In a society where print ads are dying, newspapers and yellow pages are closing, and on demand TV, you can’t count on people viewing these ads anymore. As opposed to these other traditional forms, vehicle wraps are there day in and day out 365 days a year, and they advertise when and where you want them.

Three forms of advertising dominate today’s marketing world - Internet, Outdoor advertising, and Point of purchase displays. Outdoor advertising compliments the other two and offers the most cost effective way of doing so. Vehicle wraps have given us a way to intensify Outdoor advertising immensely, you are no longer locked into one static spot for a limited time.

 

Passive and Aggressive advertising:

One fantastic result of a vehicle wrap is when a new a new client logs onto your website or calls in response to seeing your vehicle. Another often underestimated result is when your customer picks up your product because they have seen your vehicles on a regular basis or when they are doing a search or actually open a phone book, they recognize your company as a result of your campaign - this is “branding”, and it is what companies like Coke, Pepsi, and Lays are built on. In fact from the beginning these companies have relied on vehicular advertising heavily. Branding works on any scale with any size company.. think about your competitor and what they are doing or not doing... where do you want to be?

Strategic Marketing:

When planning your daily travels or delivery routes, think about your target markets, peak times and locations. This is one case where rush hour traffic is good, parking for convenience is not always best, park strategically so that you maximize your audience. If your vehicle is service related - NEVER park in the driveway, there is a reason UPS, DHL, and FedEx double park and it has nothing to do with getting your package there on time. If you are going to an event or even a little league game, get there early, park well. Some companies will park their vehicles at the stadium just for advertising, others will pay a driver to circle the event before and after the event. Everywhere your vehicle is seen it is building your brand in the consumers mind.

Outdoor Advertising Association of America, Arbitron studiies show:

Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. More than 95% of Americans are reached by media targeting vehicle drivers and passengers. 55% of people who see a wrap can recall what it is for. 25% of people who notice a wrap are likely to base a purchase on it. The average American has traveled 302 miles in the past 7 days. One vehicle wrap can generate between 30,000 - 70,000 impressions daily. Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household. Fleet vehicle wraps are well suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year. Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant opportunity for advertisers.

Many clients are unsure of what they want or sometimes even need. Our goal is to provide you with an advertising campaign that works for you and will grow your brand name and business. On our initial consultation we will sit down with you and look over our portfolio and learn about your company, it’s goals, your products / services, and the market you need to reach.

We look at your business from all angles and help you to determine the products that will work best for your company and your budget. We are not in the business of “selling” signs or wraps, we are here to help your company grow through a well thought out and executed campaign.

SignsWraps is a division of Allegheny Sign, LLC.

Allegheny Sign, LLC. 1090 3rd Street, Pittsburgh, PA 15137 Contact: phone 412-823-7447 fax 412-646-2507 Email: sales@signswraps.com