• Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.

• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.

• 55% of people who see a wrap can recall what it is for.

• 25% of people who notice a wrap are likely to base a purchase on it.

• The average American has traveled 302 miles in the past 7 days.

• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.

• Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

• Fleet vehicle wraps are well suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix.

• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.

• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent representing 19% (as of 2003). The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.

• Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past seven days. This pedestrian traffic represents a significant opportunity for advertisers.

Adding TruckSide Mobile Billboards to the media mix increased

SOURCE: Singer Group Study, OAAA & Media Life, April 2000

Mobile Billboards are twice as effective in driving sales vs. static billboards.

-- SOURCE: Product Acceptance and Research, Inc.

Mobile Billboard messages have a

SOURCE: Outdoor Advertising Magazine

Mobile Billboard effectiveness study reported

SOURCE: American Trucking Association and 3M